A maker’s perspective
Actor, director, producer and former Chief of Entertainment at Bakken. Peter brings the audience encounter into the creative process from the start.
Meet Peter ↗Peter Holst-Beck / Cultural Experience Designer & Creative Director
Based in Denmark. Thinking beyond borders.Stories people
can step into.
I help museums, heritage sites and visitor attractions turn cultural stories into living experiences — through immersive storytelling, creative direction and meaningful participation.
Hamlet Live · Kronborg Castle · 2018
MuseumsHeritageVisitor attractionsImmersive storytellingCreative direction
Why work with Peter
Creative ambition.
Experience behind it.
A creative partner for cultural leaders who want to move from a compelling story to an experience people can take part in.
Work that you can explore
Hamlet Live, Korsbæk på Bakken and Kend din by connect theatre with heritage, attractions and cultural participation.
Explore the cases ↗An international perspective
A co-founding member of WXO’s Founding Circle and co-author of the 7 I’s research with Niels Frederik Lund, B. Joseph Pine II and Anna Leask.
WXO Founding Circle ↗Selected work
From a place to visit.
To a world to enter.
From heritage attractions to a city’s welcome for new residents. Experiences that invite people into the story.
Hamlet Live
Shakespeare’s story enters the rooms of Kronborg Castle. Visitors become part of the encounter.
Korsbæk på Bakken
A familiar fictional town becomes a place to enter, explore and meet its characters.
Kend din by
Helping international residents connect with Copenhagen through history, performance and dialogue.
7I’s
ImaginingImpartingInterpretingInteractingInitiatingImprovisingIdentity
Practice meets research
A framework for
living experiences.
The 7 I’s connect creative practice with research into Hamlet Live. Use the framework to ask sharper questions about story, performance and participation.
Discover the 7 I’sWork with Peter
Build the next chapter.
For cultural leaders, creative teams and organisations ready to explore a more engaging visitor experience.
01 / CONSULTING
Find the experience in your story.
Concept development, visitor journeys and creative direction for museums, heritage sites and visitor attractions. Shape a clear idea, then build a path to bringing it to life.
Discuss your project ↗02 / SPEAKING
Give your audience a new perspective.
Talks connecting theatre, cultural interpretation and experience design. Explore what happens when audiences can take part in the story.
Explore speaking ↗03 / WORKSHOPS
Move from ideas to encounters.
Practical sessions on storytelling, participation and the 7 I’s. Give your team space to explore, prototype and challenge the visitor experience.
Explore workshops ↗
About Peter
A theatre maker’s eye.
An experience designer’s mind.
Actor, director, producer and cultural experience designer. Former Chief of Entertainment at Bakken, creator of Hamlet Live and a co-founding member of the World Experience Organization’s Founding Circle.
Meet Peter ↗Published expertise / World Experience Organization
Experience in practice.
Ideas worth sharing.
Peter writes for WXO on immersive theatre, storytelling and experience design. Explore his perspective on creating encounters that invite people to participate.
WXO · Article by Peter Holst-Beck
Immersive Theatre Should Be Everywhere And Anywhere
How personal encounters and participation can bring immersive thinking into everyday places and organisations.
Read Peter’s article on WXO ↗WXO · Article by Peter Holst-Beck
It’s Playtime For Retailers – If They Want To Win The Future
A practical perspective on storytelling, play and rapid prototyping for retailers and placemakers.
Read Peter’s article on WXO ↗