Insights / Published expertise

Ideas from
the experience maker.

Peter’s published articles for WXO bring a practitioner’s perspective to immersive storytelling and experience design. Read the thinking behind the work.

Articles by Peter

WXO · Article by Peter Holst-Beck

Immersive Theatre Should Be Everywhere And Anywhere

How personal encounters and participation can bring immersive thinking into everyday places and organisations.

Read Peter’s article on WXO ↗

WXO · Article by Peter Holst-Beck

It’s Playtime For Retailers – If They Want To Win The Future

A practical perspective on storytelling, play and rapid prototyping for retailers and placemakers.

Read Peter’s article on WXO ↗

Research & industry dialogue

Peer-reviewed research / Co-author

The 7 I’s Experiential Strategy Framework

Research by Niels Frederik Lund, Peter Holst-Beck, B. Joseph Pine II and Anna Leask, developed through the study of Hamlet Live.

Read the research ↗

WXO / Discussion report featuring Peter

Campfire 38: Experience Design And The Seven “I”s

WXO’s account of the discussion with Peter and fellow contributors, exploring the framework and visitor participation.

Read the WXO report ↗
A Hamlet Live performer and visitors participating in Kronborg Castle’s courtyard
A Hamlet Live performer and visitors participating in Kronborg Castle’s courtyard. The case connects live storytelling with visitor participation.

From research to visitor experience

Hamlet Live at Kronborg Castle

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