Peter Holst-Beck
Where theatre meets
cultural experience.
Cultural Experience Designer & Creative Director. Bringing stories, places and audiences into a shared experience.
Making stories
meet people.
Peter’s professional background spans acting, directing, writing and experience design. His documented work includes creating Hamlet Live at Kronborg and contributing as co-director to Korsbæk på Bakken.
He is a co-author of the research article on the 7 I’s Experiential Strategy Framework, connecting the practical development of Hamlet Live with the study of heritage visitor experiences.
Peter helps cultural organisations shape the story, design the visitor’s role and develop the live encounter. His offer spans creative direction, concept development, consulting, speaking and workshops.
Explore the documentation ↗Background & perspective
From the stage
to the visitor experience.
Theatre, performance and direction
Peter’s acting career includes work at the Royal Danish Theatre and Aarhus Theatre, alongside revue, television and voice work. This grounding in performance informs how he shapes stories and encounters for real audiences.
Leadership in attractions and heritage
As Chief of Entertainment at Bakken, Peter worked at the intersection of creative content and a working visitor attraction. His immersive projects with the National Museum of Denmark include Hamlet Live at Kronborg, launched in 2016.
World Experience Organization / WXO
Peter is a co-founding member of WXO, listed in its Founding Circle. This international community connects people working across the experience economy. His contributions include published thinking and a discussion of the 7 I’s.
Culture as a bridge
With Kend din by, that practice extends to cultural participation for Copenhagen’s international residents, in collaboration with the city and That Theatre Company.
Theatre & screen credits ↗ · WXO Founding Circle ↗ · Kend din by ↗
Published expertise
A practitioner.
A published voice.
Alongside his creative work, Peter contributes expert articles to WXO, the World Experience Organization. His writing explores immersive theatre, human interaction, storytelling and rapid prototyping, connecting creative practice with questions facing organisations and places.
He is also a co-author of the peer-reviewed 7 I’s research. Together, the articles and research offer a way to explore his thinking before discussing a project, talk or workshop.
Read Peter’s thinking ↗